National Hospitality Industry Think Tank
The 2025 Hospitality Industry Think Tank, held in Johannesburg, brought together tourism leaders, policymakers and operators from across South Africa to chart a bold path forward.
The message was clear: moving beyond entrenched habits and taking coordinated, decisive action is critical to unlocking growth, job creation and global competitiveness in South Africa’s tourism sector.
Key Takeouts from the 2025
Hospitality Industry Think Tank
Six priorities were highlighted during the event:
- Diversify beyond Cape Town and Kruger
- Embed sustainability in operations, not just marketing
- Build a shared industry skills pipeline
- Use AI to enhance, not replace, human hospitality
- Push for visa reform in key growth markets
- Maximise impact with cost-effective marketing
Full panel discussions
If you were unable to attend, we are pleased to share full recordings of the five panel discussions held during the event.
As this is a fundraising initiative for Touching Dreams — and attendees purchased tickets to participate — we encourage viewers to consider making a voluntary donation when accessing the recordings.
All proceeds directly support the youth development and conservation initiatives championed by Touching Dreams.
| Opening Address | Panel Discussion 1 | Panel Discussion 2 |
| Panel Discussion 3 | Panel Discussion 4 | Panel Discussion 5 |
Think Tank presentations
We are also pleased to share selected presentations delivered by key industry leaders:
South Africa: Inbound | Fireside Chat with Richard BransonModerated by Johnny Goldberg Chairman, Global Business Solutions |
Shaping the Future of Tourism in KZN
KZN Tourism and Hospitality Think Tank
The inaugural KZN Tourism and Hospitality Think Tank brought together travel and hospitality providers alongside key government decision-makers to advance a unified vision for provincial tourism growth.
Five panel discussions addressed critical sector challenges, explored emerging opportunities and developed actionable solutions designed to unlock regional growth.
Support the Movement
If you have attended one of our Think Tanks and are passionate about making an impact in tourism areas, please consider donating to Touching Dreams.
